ASHI Studio Joins Couture Week’s Elite

In a defining moment for Arab fashion, ASHI Studio has been officially added to the Fédération de la Haute Couture et de la Mode’s prestigious couture calendar, becoming the first Gulf Arab designer to join the ranks of the world’s most elite couturiers. This recognition marks a groundbreaking achievement not only for the Saudi-born designer Mohammed Ashi but for the entire region — placing Gulf creativity at the epicenter of global haute couture.

Ashi Studio's official debut at Paris Haute Couture Week for Fall/Winter 2025 is more than a runway show; it is a celebration of vision, artistry, and cultural pride. As noted by Grazia Middle East and Arab News, Ashi’s acceptance into the official federation calendar signals a historic step forward for Arab representation in the most rarefied sphere of fashion. For decades, the federation has been the gatekeeper of haute couture — its calendar a closely guarded space reserved for the most exceptional houses in the world. Now, with ASHI Studio in its fold, the narrative of couture expands.| Explore Ashi Studio

Founded in 2007 by Mohammed Ashi, the studio has long been synonymous with sculptural silhouettes, monochromatic elegance, and a reverence for craftsmanship. Ashi’s early career saw him navigating the European fashion system as a relative outsider — but one with unmistakable talent. His architectural cuts, signature use of white and ivory, and emotive storytelling quickly garnered global attention. From Beyoncé to Deepika Padukone, his designs have graced red carpets and international editorials alike. Yet despite his success abroad, Ashi has always remained deeply rooted in his identity as a Saudi designer, bringing a unique perspective that bridges East and West. |Explore The Show

The Fall/Winter 2025 collection, unveiled during this landmark couture debut, offered a poetic reflection of ASHI Studio’s DNA. Corseted gowns were rendered in frosted dove greys, porcelain whites, and delicate blush — a restrained yet deeply expressive palette that has become a house signature. What stood out most was the intricacy of the hand embroidery: crystal threads traced out motifs like starlight across the fabric, while exaggerated peplums and voluminous sleeves emphasized a silhouette that is both commanding and ethereal. Each piece felt like a sculpted memory — romantic, regal, and unmistakably couture.

For those in the wedding and event design world, Ashi’s work offers a parallel to how we approach spatial storytelling. At MOD, we’ve long admired ASHI Studio not just for its aesthetic, but for its philosophy — one that honors emotion, structure, and quiet power. As we shared in a statement for this piece:

"Ashi's work resonates with the heart of what we do at MOD — designing for meaning. Every silhouette carries intent, every detail whispers emotion. To see a designer from our region step onto couture’s highest stage feels deeply personal — and profoundly inspiring"

- MOD

The designer’s addition to the couture calendar was also noted by WWD and Vogue Arabia, who recognized the moment as a powerful turning point for Arab fashion. "It’s the first time a designer from the Gulf region is welcomed into the official haute couture calendar," WWD stated, highlighting the growing influence of Arab design houses on a global scale. Vogue Arabia echoed this sentiment, describing Ashi’s rise as a “victory for regional talent” and an embodiment of the region’s creative evolution.

This recognition is not just about one show, one season, or one designer — it’s a testament to how far Gulf creativity has come. ASHI Studio’s invitation into couture’s highest institution represents the opening of doors that once seemed firmly closed. It signals to emerging Arab designers that the world is not just watching — it’s ready to welcome. As the curtains fall on ASHI Studio’s historic Paris show, the resonance of the moment continues. For every designer with a dream, for every creative professional in the region, and for everyone who has ever believed in the power of storytelling through design — this is just the beginning.

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