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The Secret Flower Trend

Here at The MOD Blog, we strive to bring new ideas to your vision boards, whether through our own work or through the worlds of art, fashion and lifestyle. Today, however, we’re revealing a little floral trend that remains relatively under the radar on Instagram, yet offers a uniquely artistic option for brides looking to create a wedding day with the same meticulous attention to detail as a work of art. Dive into the trend below.

As designers of weddings, we’ve seen it all from floral sculptures and textile stems to metallic variations and trees of hydrangeas. The sky is indeed the limit for our brides. Yet there is a far more intricate and unexpected technique, one rooted in the haute couture realm and reminiscent of heritage craft, that is slowly beginning to resurface: the art of painted florals. We aren’t simply referring to flowers dyed a specific shade. In fact, we’re stepping away from that notion altogether. What we’re referring to are flowers that are hand-painted with unique prints, patterns, gradients and symbols, transforming individual blooms into miniature works of art. When applied across a larger floral installation, these intricate details can create an almost otherworldly visual effect, simply because of the extraordinary level of craftsmanship involved.

“At MOD, we never say no to an idea,” says Mohammad Alhouri, Co-founder of MOD Design Events. “In fact, we only ask: how can we bring it to life in a way that hasn’t been done?” It is precisely this ethos that has our curiosity piqued. The slow emergence of a technique so intricate that reproducing it across a large-scale venue would require an extraordinary amount of time and craftsmanship presents an interesting challenge for the world of wedding design. The possibilities are seemingly endless, but so is the labour-intensive process required to achieve the finished result. | Image on right by artist Brandy Kraft.

Unique floral studios are already exploring the idea. Singapore-based Gathered+Styled, for example, created GLITCH STEMS; a collection of real Phalaenopsis orchid stems that are individually coloured, gradient-washed and patterned by hand. Launched in 2023, the collection approaches flowers as a canvas, with each stem becoming its own one-of-a-kind art piece. The studio describes the work as sitting somewhere between floristry and fine art. Elsewhere, Austin-based floral studio Flowersmith has developed its own interpretation through its Painted Petals collection. Using white Phalaenopsis orchids and calla lilies as a canvas, each flower is hand-painted to create an individual floral artwork. The studio offers different colourways, while also allowing clients to dream up their own palettes, making the concept particularly interesting for celebrations where colour is central to the design story.

There is something intensely attractive about the hand-worked quality of these creations in an increasingly modernising industry. Perhaps it is the imperfection. Perhaps it is the knowledge that no two flowers can ever be entirely identical. Or perhaps, after years of increasingly engineered floral design, we’re simply craving a little more of the human touch.| Image pictured here in pastel by Flowersmith, Austin.

"At MOD, we never say no to an idea,” says Mohammad Alhouri, Co-founder of MOD Design Events. “In fact, we only ask: how can we bring it to life in a way that hasn’t been done?"

- MOD

While we are yet to implement the technique for a MOD bride, we share this article as a means of highlighting a floral art form that remains so rare it feels almost forbidden; so intricate that achieving it at mass scale presents a considerable challenge; and so aesthetically captivating that, for now, we’ll simply be creating a mood board dedicated to hand-painted flowers. Because sometimes the most exciting wedding ideas are the ones you’ve barely seen before.

As we continue to share our newest projects across Instagram, Pinterest, YouTube, and The MOD Blog, we invite you to step further into our world on Instagram.

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